Ask and answer your own questions..
If you want to control the questions you are asked, ask them yourself. It will give the impression that you are answering lots of questions and not actually avoiding them. It will also help reduce the amount of “off the cuff” answers required, thereby reducing the amount of slip-uppage. Remember, you’re the important person who called this conference. Shouldn’t you decide what goes into the papers? Who do these journalists think they are anyway?
Talk down to the media.
It’s all in the tone. Remember, you are condescending to speak to these buffoons. You don’t have time for this crap. You have important businessy things to do. Let them know it in your voice. You know how you talk to 5 year-olds, pipsqueaks and morons? That’s what you need to sound like at a press conference. It really gives you an air of authority and puts you above everyone else.
Act all impatient with the questions from the press.
You are sick and tired of all these inane questions over and over again. How many times do you have to answer them? When are these people going to get it through their thick skulls that your actions should never be questioned? You fail to understand why this issue keeps coming up. You should only have to say it once and be done with it already. The next time they ask you if you’ve done something wrong, just say, “What part of ‘NO’ don’t you understand?” or something equally viewed as ironic to most of the country.
Take the Rummy tactic, but add a twist and make it your own.
For example, maybe take “mistakes were made” a step further. Don’t merely distance yourself from the issue at hand by speaking passively about what was done, maybe done by you, maybe not done by you, who’s to say. Instead, boldly deny all accusations with sweeping blanket statements, like: “I have never….ever…..made a mistake in my life…..period.” It shows confidence and take charge-iness.
And women like that in a man.